Translator: SJade, Editor: Dj22031
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A female voice on the subway began to announce: “We have arrived at Shanming Road Station…”
Lu Lingling had long been accustomed to this voice. She stood up subconsciously and followed the crowd out. Halfway through, her eyes suddenly felt hot and she wiped away a handful of tears.
As soon as she got out of the subway station, she immediately picked up her phone and called her mother who was far away in her hometown. When she answered the phone, her voice was a little trembling: “Nothing, I just miss you. I will go back after the Mid-Autumn Festival.”
She suddenly recalled that when she was in elementary school, her father had a minor car accident and was hospitalized for a month. Her mother was like a barrel every day, ready to explode. She was ignorant at the time and came home dirty every day.
One time, when her mother was bathing her, she hit her for the first time, saying that she was too ignorant. At that time, she cried and said, “I hate my mother the most. Give me back the old mother.”
Her mother’s face had become blurred in her memory. Lu Lingling couldn’t remember whether her mother was crying, disappointed or angry at that time. When she recalled it now, she just wanted to go back to the past, give her a hug and say, “I’m sorry for your hard work.”
This interactive video, with its astonishing number of views and comments, directly climbed to the homepage of the website rankings.
On Weibo, a series of topics such as midlife crisis and its ten thousand choices were even ranked high on the hot search list.
Lu Lingling doesn’t want to work overtime: I want to share this video with everyone on my homepage. We, who once didn’t understand the mountains our parents encountered, are now about to face our own mountains. We, who didn’t understand our parents at that time, may also have children and people around us who don’t understand us. I am looking forward to “Mountains Behind The Mountains” more and more. For the touching moments tonight, I think I will also give a little ratings that I can.
Goodnight Tomorrow: I am a middle-aged programmer who fits the role in the video perfectly. Every choice I make is like what I will face soon. I am also afraid that if I suddenly quit my job, I will jump off a tall building like a colleague who couldn’t bear the pressure. I don’t know if I can tell my family that I was fired and then become a burden on the family from the mainstay of the family. I don’t know how to face the out-of-control family income and expenditure system when I suddenly lose my job after bearing 70% of the family income. This video made me think deeply and made me curious about what kind of story “Mountains Behind The Mountains” tells.
The lazy account should be used until before the college entrance examination: Last month, I was caught for reading idle books during class. After returning home, my mother got angry at me. I felt very wronged that day. After watching the video, I suddenly want to beat myself up. What am I feeling wronged about? My mother has to go to work every day, and she has to do housework when she comes home. I have to cause her to be called to school. If I were a mother, I would probably beat my child as well, right? # Interactive video of mountains behind the mountains #.
…
These heartfelt microblogs had jointly built up an unparalleled level of real discussion. There were even uploaders who had found all the routes of this interactive video and shot a video.
Some netizens who only completed one or two routes discovered that “Mountains Behind The Mountains” actually asked actors to specially shoot different clips for each different option, without any perfunctory approach. Among them, there were also many easter eggs hidden in them that you couldn’t find if you didn’t look carefully.
For example, the boss who severely fired people was played by director He Fangming; the smiling tiger head teacher of the children in the school was played by director Chen Aiming; the kind-hearted man who was the patient/friend of the elderly in the next bed when his family was in the hospital was played by Zhu Xufang. Of course, the director’s acting skills also had a gap. Everyone agreed that the ruthless boss played by He Fangming deserved a beating the most, making people want to beat him up, while the head teacher played by Chen Aiming was very inconsistent.
In fact, everyone knew that this interactive video was for promotion and marketing, but almost no one expressed any disgust.
In the words of a marketing account, “Everyone hates marketing, but what they hate is excessive, perfunctory, and boring marketing. Truly interesting and attentive marketing, in the end, will have real popularity, not castles in the air.”
That’s right.
At this point, “Mountains Behind the Mountains” had completely overwhelmed “Today With You” in terms of super topic rankings and search times. Probably the only way the latter could surpass the former was on the streaming platform.
Faced with this scene, Yuexin Entertainment finally couldn’t sit still. After discussing with Lemon TV, they released all the variety shows that Wu Yuedi and Huo Hanshan had originally filmed and planned to release one after another. They also urgently re-shot several small variety shows. The two people who almost fought in the dressing room were forced to start showing their love and hyping up their couple on various shows.
At first, the fans of both sides were still trying to make arrangements, but later on, the parties involved just started to like their posts and comment on their posts. They sent each other emoticons everywhere and never took their eyes off each other for a minute when they were on the show. All the editing masters came out and even cut out clips from the TV series they had filmed before, as if they had a love story that lasted for n lifetimes.
Wushan CP made a comeback and came to the top of the CP ranking list. Fans shouting the slogan “Wushan Yunyu” kept shouting, my CP is real every day!
But they didn’t know that Wu Yuedi and Huo Hanshan would roll their eyes at each other’s photos on their phones every day when they were “in business”, waiting for the TV series to end, then they would clear all the photos and never contact each other again.
With the fancy promotion of the two TV series, there had been no news about the costume dramas that the two channels were about to broadcast. It seemed that this summer season there was only the “battle” between Lemon Channel and Dajiang Channel.
At 8 o’clock on July 6, after the commercials ended, the two TV series sang their theme songs at the same time.
Both the creators of the two TV series and the relevant personnel of the two TV stations were nervously monitoring all the data after the broadcast.
Even Zhu Yushen, who had just landed abroad, had no time to adjust to the jet lag. He pushed aside his meetings and hurried into the room, clicking on the live broadcast that was stuck in a PPT.
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