Translator: SJade, Editor: Dj22031
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As soon as all parties reached an agreement and the broadcast time was confirmed, the publicity campaign began in full swing.
To the surprise of netizens, “Today With You”, which had disappeared for a long time, suddenly returned to the stage right after “Mountains Behind the Mountains” announced its release date, and directly announced that it would be exclusively broadcast on the Lemon TV Golden Theatre, scheduled for July 6th.
When netizens saw this date, some of them realized something and immediately switched the webpage to the official Weibo of “Mountains Behind the Mountains”. Sure enough, the two enemies faced off again and were scheduled to be broadcast on the same day, but one was on Lemon TV and the other on Da Jiang TV.
If you say this was a coincidence, they were afraid no one would believe it.
Well, this release date, which carried a lot of tension, had made netizens unable to help but join in the discussion. They had made all kinds of bets and even made a lot of ridiculous promises, such as eating keyboards during live broadcast, dancing upside down, and so on.
The show is open, come and vote, which of the rival shows, “Today With You” or “Mountain Behind the Mountain”, has higher ratings?
I like “Mountain Behind The Mountain”… but I voted for “Today With You”. If you think rationally, Lemon TV has a very high base. So far this year, its ratings have been impressive. In addition, “Today” is an urban romance drama, and it is adapted from an IP. It can’t be bad no matter how you think about it.
Male lead actor: Huo Hanshan, do you still need to consider this line? Although I like “Shan” more, I can’t find a reason why “Today With You” will lose.
It’s a bit regrettable. Although I like the subject of “Mountain Behind The Mountain” more and I think the directors are very serious about this drama, there are too many restrictions on the broadcasting platform. Why not broadcast it together? It would be better to find a second or other station to broadcast it together. In the end, the influence may be greater.
This vote was completely one-sided. Although “Today With You” has a lot of negative news, when it comes to voting, everyone still follows their heart 233. After all, box office guarantee does not mean ratings guarantee.
Nowadays, propaganda paid more and more attention to the direction of public opinion on the Internet. As soon as the voting trend of a post came out, someone was already taking credit for it.
“Producer, the news just announced has already gained popularity. Our trending search ranking is 13th, and theirs is 19th. After some operation, we have raised the ranking to sixth.” Everyone understood the operating mechanism.
The producer of “Today With You” was a big and fat guy, and when he laughed, his flesh was squeezed together until you couldn’t see his eyes: “Yeah, not bad, not bad.” It was he who asked the publicity department to take credit for this occasion. Firstly, it would give the people at the same table reassurance, and secondly, it also showed that Yuexin Entertainment attached great importance to publicity.
There were quite a few people sitting at the same table with him, including Fang Jun, the producer of Lemon TV, as well as the leading actors of the crew and several popular stars from Yuexin Entertainment.
The producer was already drunk at this time, and he asked the people at the same table to stand up and toast: “Hanshan, Yuedi, let’s toast to Director Fang together.” He stood up and raised his glass high, “Thank you for helping me this time.”
Fang Jun smiled and said, “Let’s cooperate more in the future and support each other’s work.” He often came to such receptions. After all, he was in a position where he could decide many things.
The producer took the initiative to drink another glass: “That’s for sure.”
After drinking, Fang Jun spoke casually, with a smile in his voice: “When the time comes, you must promote it more and stir up the heat. Also, Hanshan and Yuedi, you must bring more people to our show. I have already talked to the people from other program groups, and you will be on stage when the time comes.”
This was one of the important reasons why he chose “Today with You” instead of “Mountains Behind The Mountains”.
On the one hand, their station had never confiscated any films from Dream Entertainment, and Zhu Xufang had never made many TV series, so he didn’t need to watch it, and thus his expectations for this series were very low. On the other hand, the crew of “Today With You” was a guarantee of quality. Although the director’s drama was not good, the ratings were very high, not to mention the actors who could guarantee the ratings.
In addition, the production company Yuexin Entertainment also promised that not only the leading actors of the crew, but also the young actors of Yuexin Entertainment could participate in the program as long as Lemon TV needed them. By bringing in so many guests at once, Fang Jun also gained face in other departments.
But the most important thing, of course, was that the asking price of “Today With You” was discounted, five million lower than the market price, which was a good deal.
The producer who made the decision to give a discount was not stupid. If it was shown on Lemon Channel, the ratings were likely to explode. At that time, the discount could be recovered by the network broadcasting rights. As for the matter of their own artists and leading actors appearing on the show, it went without saying. Even the most obscure programs on Lemon TV had names outside. There were many artists in the company who were hard to find work for even with a lantern. They should be happy if they could appear on their shows.
The only two leading actors who may become a problem were now very obedient because of the previous scandals. They were also willing to cooperate with the publicity and whitewash themselves on the show.
This was a perfect win-win situation, no, a win-win-win situation.
“Then let us wish in advance that the TV series will achieve the first place in ratings!” Fang Jun raised his glass and drank it all. Their ratings in the first half of this year had surpassed other TV stations. He believed that “Today With You” would surely help Lemon TV get off to a good start in the second half of the year.
…
“Boss Lin, netizens are not optimistic about the ratings of our TV series.” Xiao Wang handed the tablet to Lin Meng. “Da Jiang TV is indeed not as good as Lemon TV. The popularity and reading volume of its official Weibo are much lower.”
Lin Meng was calm and composed, and was drinking her coffee.
She had already made up her mind that she would not be afraid. If she made money again this time, she would directly buy a building and then register it under the company’s name and use it as a company asset. If there was any surplus, wouldn’t she be able to provide a business car, improve employee benefits, distribute dividends to all employees, and increase salaries?
What if she didn’t make any money? That would be perfect. She wouldn’t even have to think about how to spend the money.
As Xiao Wang watched Lin Meng being so calm, her heart also calmed down.
As expected of the boss, she had the demeanour of a general. No matter what happened, she would never get startled like her. She should learn more from the boss’s calmness.
“It’s okay. You know the quality of our drama. We win by quality. Besides, didn’t we arrange publicity before? If the publicity keeps up, it will boost the ratings to some extent.”
Xiao Wang was conflicted and said, “But our method of publicity is different from others. I don’t know if it will be effective.” When Ms. Lin first mentioned this, she thought the idea was brilliant and she couldn’t wait to make it a reality. But now that the release date was approaching, she became more conflicted, fearing that the effect would not be good.
“If the effect is not good, just treat it as a test. If the effect is good, we will have set a precedent. Don’t be nervous, Xiao Wang. Even if this film can only gain a good reputation, I will be happy.”
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