Translator: SJade, Editor: Dj22031
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What movies were most popular on Valentine’s Day? Needless to say, it must be a romance movie, even if it was a “bad” romance movie, on Valentine’s Day, you could have a good attendance and box office.
And this year, a movie like “Dengxian Road” was selected to be released nationwide on February 14. In addition to a small-cost ghost movie with a flat face, there was only the urban romance film “Crossover Love” shot by well-known new-generation director Chen Aiming.
Chen Aiming was less than 35 years old this year. He came from the Film Academy. Since his formal career in the director industry, there was no film which could be said to be a “bad film” in the eyes of everyone. At the same time, he was also a successor to the “King Ding” a big director in China. Although his films had made no impact in the international market, it could perform well in the domestic market and had won numerous domestic awards.
Perhaps because his path was too smooth, compared with ordinary people, he also seemed to be more unobstructed, and often spoke what came to his mind.
At the same time, he was also recognized as the most popular director in the media. After all, as long as he was interviewed every time, the news headlines did not have to be worried about.
Coincidentally, although “Dengxian Road” and “Crossover Love” were very different film types, this year, they collided and became competitors, and in the confrontation before the movie premiered, “Dengxian Road” won.
For movies, there was no doubt about the importance of number of showings. The distributrion company of “Dengxian Road” was Feng’s Entertainment, which occupied half of the domestic theatres. In addition, it also had a certain percent of theatre chains with which it had a good relationship. Seventy theatre chains were deeply influenced by Feng’s. On the day of the premiere, these theatres chains gave 35% of the movie slots to “Dengxian Road”. As for “Crossover Love”, although it took a lot of money, but still only competed for less than 20% of the premiere on the release date, which was a devastating blow for a romance movie released on Valentine’s Day.
Secondly, the two films were still so clever, and at the same time, they chose the February 11th premiere for film critics and the media. There were so many celebrities in the circle who went to this place, while fewer people go to that house.
In this PK, “Crossover Love” lost again. After all, in terms of connections, he was not as good as Zhu Xufang. Did they have as much money as Lin Meng? In short, except for some film critics who had always had a good relationship with him, the rest of the guests could only be regarded as “small shrimp.”
Because of the failure of these two direct battles, Chen Aiming’s face turned black like the bottom of the pot, on the day of the premiere. Only when everyone applauded after the film got over did he reluctantly smile, and his appearance could never be miss by the media. At the time of the media interview session, the first one to be spotted threw out this spicy question.
“Hello, Director Chen, your “Crossover Love” and “Dengxian Road” by director Zhu Xufang have chosen to premiere on the same day and are going to be released on the same day. It is very destined, we are curious whether you are happy and know about Director Zhu’s “Dengxian Road”? In your opinion, who will get the higher box office this year?” He could not wait to ask ten more questions, and the villain in his heart almost shouted without waving a flag.
As soon as this question was thrown out, the face of the public relations person standing next to Chen Aiming turned bad. She desperately gestured to make people stop asking such questions from Chen Aiming. But could she stop it?
Chen Aiming, who took the microphone, just spoke, leaving the field silent: “Does this need to be asked? Obviously, the box office of “Crossover Love” will be higher.”
He looked arrogant and it was all recorded by the flashing camera.
Chen Aiming hasn’t finished yet: “On the type, we are a romance movie, they are a fairy film, have they gone back decades, has there been any box sales of fairy films in China in the past ten years? On actors, although Gu Mingyi and Sui Yan are the supporting characters in “Dengxian Road”, there are a total of six starring roles in the three stories of “Crossover Love”, including one TV emperor, two film emperors, one film actor and one of the best newcomers.”
Speaking of which, the public relations person had gone to a position where Chen Aiming could see and was particularly firm when making the gesture of a cross. Chen Aiming didn’t even glance at it: “On the director, I don’t mean to deny the achievements of director Zhu Xufang, but sometimes the director also has to adapt to the market, which has not been filmed for ten years, what is the concept for a director directing such a movie? Everyone does not understand it.”
The media person who just asked the question was full of happiness, and he caught the look of the big news: “So you mean, that “Dengxian Road” shot by director Zhu Xufang is not better than “Crossover Love”, right?”
Chen Aiming just nodded this head, got it, all the back was blown up.
“Some films rely on distribution companies, unfair scheduling, and abuse of publicity funds. Some films have nothing, only good films, good directors, and good actors. I believe the market will give everyone answers.” Chen Aiming shrugged. “Let’s wait and see.”
At this point, the public relations person couldn’t care less about the innocent director, and trotted directly to the central commander: “The director’s question and answer part has ended, so please ask more questions from the actors.”
The media people were not angry at all. The big news was already in their hands. The PR was anxious but still kept a smile on her face. While the media colleagues looked at each other with a smile. They were anxious that now people were already on their way back. The first news had to be issued. After that, the questions that were asked were very dull.
News needed timeliness. Before dissolution, before getting on the bus, someone found a table directly outside and started working on the spot. The news was released in a hurry, and the headlines attracted attention one by one. “Chen Aiming claims that Zhu Xufang is an outdated director” and “Chen Aiming’s “Crossover Love” will crush “Dengxian Road” in all directions.
Did anyone see Director Chen Aiming’s interview? He is still as sharp as ever. This is an obvious fight with Director Zhu. Isn’t he afraid of being beaten?
Afraid of a ball of yarn? Didn’t you watch the movie? Will the ascension of “Dengxian Road” overwhelm “Crossover Love”? Unless “Crossover Love” is full, how could it possibly surpass “Dengxian Road”? I guess Chen Aiming is also frustrated. He carefully prepared the film because he lost the first row.
For Sui Yan, I plan to support a movie ticket for “Dengxian Road”, but my girlfriend wants to watch Crossover Love”, we should go to watch it again at night. In this way, I think “Crossover Love” is more attractive at the box office.
Slightly slower than the media was the critics’ reviews. After all, most reviewers would seriously write a long review as an explanation after watching the movie.
However, in recent years, when the premiere’s publicity costs for film critics had risen, even for blockbusters, film critics usually didn’t speak too badly for the reputation of film critics.
Of these, the two most noticeable, from the title, were completely different trends.
Thousands of knots for Valentine’s Day: after years, I still love you.
Four Swords and Cold Frost in Fourteen States. Today, you and I have “Dengxian Road”, looking for a glass of wine against the sky.
When one looked at it, the style was even more different.
“Director Chen Aiming is most acclaimed for his delicateness in shooting male perspectives, which is different from the neglect of male perspectives in many romance movies. In the three unit stories of “Crossover Love”, you can clearly feel that the three protagonists have different perspectives on love due to the differences in their identities and personalities. What Chen Dao knows best is that he has a good grasp of the relationship between men and women, and does not show hysterical emotions, such that the other side is forced to respond, but they are evenly matched. You come and go. Even if you are watching a romance movie, you will follow your attention and pull your mind.”
“Before I watched the movie, I made countless suppositions, but when I was halfway through the movie, it all turned into empty clouds, just like those on the screen at the time. This movie has a fairy-tale plot. Yes, Kunlun Penglai once said that since ancient times, man has been seeking longevity. Even today, the tradition of praying and worshipping in China has not been completely abolished. This film, fortunately, it completely fulfils your fantasy. It is the dream of you and me. Do you think it is about love and affection, no, no, it is about affection also being Tao, ruthless is also Tao, fairy and demon are, and demons and ghosts are also looking for longevity, but by going against the heavens.”
As we all know, film critics already had films that they could understand, analyse the ability to understand the connotations that you couldn’t understand, and look at the two hottest film reviews. Everyone was in the fog, and u clear. Thus, they had to start an unpretentious discussion everywhere.
Who can tell me what people mean in film reviews? When can they learn to use a scoring system to explain the premiere situation? Tell us directly to see! This movie is five stars, don’t go! Is this movie 0 stars bad?
Funny, of course not good, should film critics have dinner too?
Come here, come with a film critic’s universal formula-after reading a few thousand words, the exhaustive description of the unification is summarized in an ugly way. After reading it, I can’t describe it as “tough!” And “Absolutely!”
Okay, I understand. Both of these are ugly. “Dengxian Road” is a bit ugly. “Crossover Love” is ugly. Do I get full marks?
But not necessarily? Could it be really emotional? After all, there are occasional exceptions, so wait for the ratings to come out.
Although most people called it “wait and see”, in general, no matter where the wind was, they were more inclined to “Crossover Love”. After all, Chen Aiming’s word of mouth was better than Zhu Xufang’s, so “Crossover Love”, looked more attractive.
This could also be seen from the pre-sales. The pre-collection box office of “Crossover Love” was close to 40 million, but “Dengxian Road” had only 35 million. Although this result was good, it could already be compared to see the gap in the films.
Now that everything was in place, the audience could know the true word of mouth of the two movies only after the first show at 12 o’clock came out and the corresponding feedback was given.
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